Do you have complete control over the social media, analytics, web site administration and search advertising accounts for your small business or organization? Want to take a few minutes to check? I’ll wait ... OK, if you’re sure you have full … [Continue reading]
My 3 Words for 2021
To plan or not to plan, that is the question. There are a couple of cliches about planning that come to mind a lot. The first is “failure to plan is planning to fail.” The second: “If you want to make God laugh, make a plan.” I'm never sure if … [Continue reading]
Get Started with Online Marketing Basics
Are you just getting started with digital marketing for your business or e-commerce store? Do you wish you had some online marketing basics under your belt? I’m creating a series of videos, blog posts, social media posts, emails and cheat … [Continue reading]
Is Social Media Marketing a ‘Necessary Evil’?
Apparently, many small business owners view social media as a “necessary evil” for successful marketing. In a survey taken in late July, some 60 percent of more than 200 small business panelists told Borrell & Associates that social media is, … [Continue reading]
DIY Online Marketing Can Work, but How Well?
You can cut your hair by yourself. I did it just the other day, armed with an electric clipper my wife and I bought just after the Coronavirus pandemic started. You can do online marketing by yourself, too. By using Google, you can learn anything … [Continue reading]
How to Audit Your Digital Marketing
Have you evaluated your online marketing lately? Is your website helping or hurting your business? Are you managing your social media so that content is up-to-date? Are you getting a decent return on your digital advertising … [Continue reading]