Bringing Journalism Experience to Online Marketing
I’m a collaborator (and I mean that in the best possible way) and a synthesizer (not the Moog kind). As a writer and reporter, I enjoyed collecting information from different sources and then helping readers make sense of it. As a manager and leader, I like hearing from everyone on my team and then putting the best ideas into practice. As an online marketer, I understand that not every tactic is right for every business, but that it takes experimentation and a unique combination of tactics to create the right marketing strategy.
I believe in constantly learning and growing, and I think my career reflects that. I’ve been a newspaper reporter, a city editor and an editorial writer. I moved to the online side of the newspaper business in 2000, first as a content manager and then as online director, in charge of both news content and advertising and marketing. Although I’m not a programmer or web developer, I can speak the language and translate between techies and non-techies.
After a lay-off from the newspaper industry, I took a six-month course in Internet Marketing from the University of San Francisco and earned a Master’s Certificate.
Until recently, I was the paid ads lead and a senior marketing strategist for Dream Local Digital, an online marketing and content creation agency that helps small and medium-sized businesses
When I’m having fun, I’m reading science fiction and fantasy, watching a movie or playing golf. I love baseball, and have coached youngsters just learning to play and adults trying to re-live their glory days on the softball field. I’ve converted my wife into a baseball fan, and we regularly visit PNC Park to root for the Pittsburgh Pirates.
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Feel free to reach out and say hello. And if you like something I’ve published, please share on your social networks.