"The code is more what you'd call 'guidelines' than actual rules." -- Capt. Barbosa explaining the Pirate Code to Elizabeth Swan in “Pirates of the Caribbean.” I sometimes worry that former newspaper colleagues would be horrified to learn … [Continue reading]
4 Ways to Adjust Your Marketing to the Demise of Third-Party Cookies
If your business relies on digital marketing, the Apple iPhone privacy updates and Google’s new user cohorts are going to affect you. The changes mean the vast reservoirs of data about website and app users will muddle and dry up like Lake Mead in a … [Continue reading]
Australia vs. Facebook and Google: A Tired, Old Story
There are easy answers for news publishers who complain that Google and Facebook unfairly profit from the publishers’ online articles, photos and videos. Block Google from crawling your sites. Dismantle your Facebook pages. Simple. For … [Continue reading]
Your Business Website Might Be Worthless
I used to think every business needed a website, but now I’m not so sure. If your business has a website, but you never examine whether the site performs the way it should, you may as well save yourself the monthly hosting fee. No matter how much you … [Continue reading]
Keeping Search Engine Optimization Simple
Search engine optimization, SEO, is the foundational digital marketing tactic. It is also the most misunderstood. If you’re building or redesigning a small business website, creating it with search optimization in mind will make it easier to use … [Continue reading]
Avoid Information Overload when It Comes to Marketing
For some of us, it’s fun to follow the latest online marketing tools, tactics and tricks. But reading about all that new stuff can also fill us with anxiety and dread. Apple vs. Facebook. New Google search algorithms. Facebook updates its ad … [Continue reading]