It's popular wisdom that you'll never get anything if you don't ask for it, and variations of the bromide are oft repeated in the sales and marketing world ("You can't close the sale if you don't ask for the money!"). One of my online marketing … [Continue reading]
Tampa newspaper layoffs cut deeper than others
The Tampa Tribune laid off 165 employees a couple of weeks before Christmas. It was just another straw on the back of the buckling camel that is the newspaper industry, but it vexed me more than many similar announcements over the last four … [Continue reading]
My list of thanks-givings
For the last two weeks, I've entertained (bored?) my Facebook friends with a daily status about something for which I'm thankful. It's a prelude to Thanksgiving Day, and something I did in 2009, too. In case you missed them, here's the list for … [Continue reading]
Ian Anderson’s great concert aided by slick Web work
Last weekend, I enjoyed a fantastic concert by Ian Anderson, the lead singer and flute player for Jethro Tull. I originally planned to write a review of the concert, but this is an online marketing story instead. I'm a fan of Pandora, the online … [Continue reading]
6 ways to improve online writing
In the last couple of months, friends have asked me to review new Internet marketing websites they've built and offer advice. I look at design, search optimization and content. Probably because of my journalism experience, I tend to notice language … [Continue reading]
Vacation rental company tries Facebook approach
A vacation rental company in North Myrtle Beach, SC, is taking a stab at using Facebook for Internet marketing and is giving away a free, seven-day rental to the "friend" who convinces the most of their friends to "like" the company. The company, … [Continue reading]