A vacation rental company in North Myrtle Beach, SC, is taking a stab at using Facebook for Internet marketing and is giving away a free, seven-day rental to the “friend” who convinces the most of their friends to “like” the company.
The company, Condo-World Resort Properties, has established a Facebook page.
I’m taking a vacation soon and am renting a condo through Condo-World, so that’s how I stumbled onto its Facebook presence. In mid-May, Condo-World began running the contest. True to good Internet marketing practice, it’s offering a give-away in exchange for information. They’ve asked all of their existing friends (now known as people who “like” your business or cause), to encourage their friends to “like” Condo-World.
The contest, which is nearly over, seems to have attracted some interest, but it’s hard to tell how much. The weakest link is that there is really no incentive for my friends to “like” Condo-World, so I haven’t even asked. But, it’s one of many approaches businesses are taking to try to collect information and reach prospective clients and customers.
So far, my experience in dealing with Condo-World has been smooth. I’ll let you know more after we’ve checked in and spent a few days in SC!