Have you evaluated your online marketing lately? Is your website helping or hurting your business? Are you managing your social media so that content is up-to-date? Are you getting a decent return on your digital advertising … [Continue reading]
How to Fall into the Internet Rabbit Hole
How often do you disappear down an internet rabbit hole, emerge an hour later and wonder where the time went? Nah, you’re not the kind of person who gets up early, spreads a matt on the deck for 20 minutes of outdoor yoga; makes a healthy … [Continue reading]
Alternatives to Facebook Ads
If your business plans to join some of the largest U.S. consumer brands in suspending their July Facebook advertising campaigns, how will you replace the ads and the sales they generate? The giant companies and several national organizations say … [Continue reading]
Write Your Blog Posts as Chapters of a Book
Is your business blog the equivalent of a newspaper, a magazine or a book? Are you using your blog to post “breaking news” about your business? Is it a weekly or monthly summary of events that have occurred or are coming up? Is it a repository of … [Continue reading]
Buy Results, not Campaigns
Digital marketing is a little like the game of chess. It doesn’t take much effort to learn how the pieces move, but it takes practice and experience to combine those moves into strategies that win. It’s simple enough to learn the basics of … [Continue reading]
In Your Marketing Story, the Customer Is the Hero
Once upon a time … You’re expecting a story, right? You might be disappointed. This really is more of an article about stories and what they mean for marketing. What does it mean when somebody tells you your marketing must “tell your story?” … [Continue reading]