Category: Online media

Online journalism, internet marketing, internet advertising

Jan 04

Facebook fail: One reason newspapers are in decline

Social media websites can be dangerous places for public figures, institutions and businesses, especially when they make mistakes. There’s always somebody on Facebook, Twitter, Google+ or on a review site like Yelp or Angie’s List who’s ready to point out problems and mistakes. Depending on your response, you can make the problem worse, damaging customer …

Continue reading

Dec 31

A different side of journalism

Wooden "nickel" made for 1974 Pineknotter Days celebration

When people ask why I became a journalist, I usually tell them I was a “Watergate baby,” part of a flood of young people influenced by the Washington Post reporting that led to the resignation of President Richard M. Nixon in 1974. It was a compelling story and inspired dreams of investigative reporting that would …

Continue reading

Oct 25

‘The Impact Equation:’ Creating messages that inspire action

In the spirit of “The Impact Equation,” I offer this review: Read it. Of course, co-authors Chris Brogan and Julien Smith might prefer “Buy it.” And they didn’t send me a review copy just to add to my collection, so here are a few more thoughts. This dynamic duo hope their new book will teach …

Continue reading