Mark Whittaker

Mark Whittaker is an interactive media specialist living near Pittsburgh, Pa. He loves baseball, dark chocolate, rock 'n' roll and his kids -- not necessarily in that order. The views expressed here are his own.

Author's posts

Jan 01

My 3 Words for 2018

Last year was extraordinary. In fact, it’s so hard to fit the events of 2017 into the context of my life that even I wonder, “Who the hell is that guy?” What was so unusual about 2017? I started to become an entrepreneur. After attending several seminars about selling stuff on Amazon, I concluded it …

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Jan 29

What to Do with A Vinyl Music Collection

Equinox Album Cover by Styx

I’m trying to clean out stuff I’ve been saving for years in boxes and plastic totes, and I’ve unearthed my vinyl record collection. My Facebook friends advise me the albums are, for the most part, worthless. I can’t vouch for the records’ quality. I have a record player that I bought in 1978, but I …

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Sep 19

Why You Need Landing Pages with Your Search Marketing Ads

Why Landing Pages Matter

A few months ago, a customer who runs search advertising through Google Adwords asked, “Why do I need a special landing page if I’ve already got a website?” It’s a great question, and one that exposes an inconvenient truth about search advertising — it’s simple, but it’s not easy to use it successfully. No doubt …

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