Tag: keywords

Sep 19

Why You Need Landing Pages with Your Search Marketing Ads

Why Landing Pages Matter

A few months ago, a customer who runs search advertising through Google Adwords asked, “Why do I need a special landing page if I’ve already got a website?” It’s a great question, and one that exposes an inconvenient truth about search advertising — it’s simple, but it’s not easy to use it successfully. No doubt …

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