From what I read, a lot of the buzz in marketing has to do with measuring the results. At Ad:Tech in Chicago on Monday, a Procter & Gamble marketing guy suggested the interactive industry come up with an industry-wide audience measurement tool like the Nielsen ratings.
According to Online Media Daily, Ted McConnell told the audience that at least the Nielsens are consistent because they measure the same thing over and over.
No thanks, Mr. McConnell. The online industry needs to come up with something a lot better than the Nielsens> It’s clear that television and marketing executives are decieving themselves if they think the Nielsens truly have value anymore.