Jul 12

Damning praise for Neilsen ratings?

From what I read, a lot of the buzz in marketing has to do with measuring the results. At Ad:Tech in Chicago on Monday, a Procter & Gamble marketing guy suggested the interactive industry come up with an industry-wide audience measurement tool like the Nielsen ratings.

What?

According to Online Media Daily, Ted McConnell told the audience that at least the Nielsens are consistent because they measure the same thing over and over.

No thanks, Mr. McConnell. The online industry needs to come up with something a lot better than the Nielsens> It’s clear that television and marketing executives are decieving themselves if they think the Nielsens truly have value anymore.

Jun 29

Updated verson of Word Press

I just updated to a new version of Word Press. Apparently there was a security patch in the new version. Seems to have worked OK.

Jun 26

Pirates 5, Cardinals 4 (10 innings)

I told you I had a good feeling about this weekend series. The Pirates, thanks to a two-homer, four-RBI day today by Jason Bay, leave St. Louis with two wins in four games. i have to consider that a success, despite the ugly pitching by the starters today and in the two losses. As my friend Chris Kucharski often says, winning two of four in an away series is a victory.

By the way, Bay’s hot. In the last 10 games, including today, he’s got 14 hits, five HRs and 11 RBI.